Lead-to-funded, in one elegant flow

Complete visibility and control for referral partners and sales teams

Capture leads from any campaign, walk customers through tailored application workflows, and route every file to the right referral partner and lender — without the spreadsheet sprawl.

  • No credit-card required
  • Role-based dashboards
  • Configurable workflows
  • API-ready
flowfin.io/dashboard
New leads
128
+18%
In review
34
+4
Funded MTD
$2.4M
+12%
Sam Reeves
APP-2026-0142
In Review
Daniel Cho
APP-2026-0143
Submitted
Priya Rao
APP-2026-0144
Approved

Built for the full lead-to-fund journey

Campaigns

Launch email, SMS, social, and referral campaigns. Track conversion and cost per lead.

Application workflows

Configurable stages per product. Owners, SLAs, and lender routing on every file.

Pipeline analytics

Role-aware dashboards for referral partners, lenders, and admins. Spot stuck deals fast.

Role-based access

Customers, referral partners, lenders, and admins each see exactly what they need.

Customer portal

Self-serve application, document upload, and direct chat with their referral partner.

API-ready

Clean data model and route surface — wire your own APIs or marketing platform later.

Customers

Apply online, upload documents, message your referral partner.

Referral partners

Manage leads, progress applications, hit your SLA.

Lenders

Review submitted files, approve or decline with notes.

Admins

Configure workflows, campaigns, users, and assignment rules.

Ready to take a test drive?

Sign in as any role to explore the portal end-to-end.